【市場觀察】飲食文化與民情如何影響東南亞商用冰箱需求

新加坡、馬來西亞、泰國、越南、菲律賓
並附帶探討台灣品牌在國際市場的優勢

在東南亞，商用冷藏設備的需求不僅取決於氣候或店家規模，更與當地的飲食習慣、商業文化與日常營運模式密切相關。從新加坡的高端餐飲到泰國的夜市攤販，業者會根據食材特性、作業流程與顧客期望來選擇最合適的冷藏設備。

一、SG 新加玻:精準溫控與高衛生標準
新加坡餐飲融合多元文化，從新鮮海鮮、日本壽司到西式料理，造就了對設備的高度要求：
•    精準溫控，確保生魚片、乳製品與熟食的品質
•    開放式廚房常使用不鏽鋼工作台冰箱
•    具即時監控與衛生合規功能的智慧型設備

二、MY 馬來西亞：多功能設備應對多元菜系
馬來西亞飲食結合馬來、華人與印度風味，餐廳與小販常同時保存多種食材：
•    多功能冷藏/冷凍雙溫機型，同時存放醬料、肉類與甜點
•    展示冰箱適合熟食與飲品販售
•   維修方便且性價比高的設備，適合中小規模店家

五、PH 菲律賓：冷凍容量與飲品展示需求並重

台灣品牌的國際優勢
台灣在東南亞市場具有多項商用冷鏈設備的外銷實力，包括：

• 銘騰（Ming Teng）：專注於不鏽鋼商用冰箱與冷藏設備，兼具耐用性與節能設計。

• 瑞興（Ruey-Shing）：以耐用、穩定的商用冷藏與展示櫃著稱，產品遍布亞洲與歐美市場。

• 東榮（Tong Yong）：提供多元化商用冰箱與展示櫃解決方案，能滿足餐飲、零售等不同場景需求。
  
  
  這些品牌展現出台灣在品質、客製化與創新能力方面的卓越競爭力，能因應東南亞高溫潮濕氣候及多元餐飲文化，提供符合需求的冷鏈設備與完善服務，成為國際市場上值得信賴的合作夥伴。其中，福原科技專注於商用冷藏與溫度控制系統的研發與優化，針對東南亞特殊氣候條件，提供高效節能且耐用的解決方案。同時，福原具備靈活的客製化能力，能滿足多樣化餐飲與零售業態的需求。近期，福原科技積極拓展東南亞合作夥伴網絡與售後服務體系，持續提升品牌海外能見度，穩健邁向國際市場。

Commercial Refrigerator Trends in Southeast Asia: Food Culture and Equipment Preferences

Southeast Asia is one of the fastest-growing regions for the food and beverage industry, and the demand for commercial refrigerators and refrigeration solutions is expanding rapidly. Each country has unique food traditions and consumer habits, which directly influence the types of refrigeration equipment they prefer.

Singapore: Efficiency and High Standards

Singapore’s cosmopolitan dining scene drives demand for premium commercial refrigerators that emphasize energy efficiency, hygiene, and precise temperature control systems. Restaurants, cafés, and supermarkets in Singapore value compact yet high-performance refrigeration solutions, suitable for limited spaces but capable of meeting international food safety standards.

Malaysia: Versatility for Diverse Cuisine

Malaysia’s diverse food culture — from Malay to Chinese and Indian cuisine — requires versatile commercial refrigeration equipment. Many F&B operators look for display refrigerators, chillers, and freezers that can handle fresh ingredients, sauces, and prepared dishes. Durability and cost-effectiveness are key purchasing factors in this market.

Thailand: Strong Demand for Beverage and Display Units

Thailand’s vibrant street food and beverage culture fuels demand for commercial display refrigerators and beverage coolers. Retailers and restaurants often prioritize refrigerators with glass doors, quick cooling, and easy maintenance to support high daily usage in a tropical climate.

Vietnam: Rapid Growth in Retail and Modern Dining

Vietnam is experiencing rapid urbanization, with growing demand for energy-efficient commercial refrigerators in supermarkets, cafés, and convenience stores. The market trends toward eco-friendly refrigeration solutions that balance performance, cost, and environmental standards, making Vietnam a high-potential market for international refrigeration brands.

Philippines: Focus on Storage and Reliability

The Philippines’ humid climate and seafood-rich cuisine highlight the need for durable commercial refrigeration systems with reliable temperature control. Businesses often choose large-capacity storage freezers and refrigerators to preserve meat and seafood. Cost efficiency and long lifespan are highly valued in this market.

The Role of Taiwanese Brands in Southeast Asia

Taiwan has become a trusted supplier of commercial refrigeration equipment thanks to its strong reputation in quality, customization, and innovation. Leading Taiwanese refrigeration brands such as Ming Teng, Ruey-Shing, Tong Yong, and Hu Yuan Technology have gained international recognition.

Why Hu Yuan Stands Out

Hu Yuan Technology specializes in commercial refrigeration and temperature control systems, delivering energy-efficient, durable, and customizable solutions optimized for the hot and humid climates of Southeast Asia. With a focus on customer-oriented service and product innovation, Hu Yuan continues to expand partnerships and after-sales support in Singapore, Malaysia, Thailand, Vietnam, and the Philippines.

Conclusion: Made in Taiwan, Trusted Worldwide

With a focus on customer-oriented service and product innovation, Hu Yuan continues to expand partnerships and after-sales support in Singapore, Malaysia, Thailand, Vietnam, and the Philippines.